No doubt one of the riskiest videos I have produced for The New York Times, this collaboration with comedian Tom Walker brought his fictional news reporter Jonathan Pie to an unsuspecting audience.
In a seven minute film, Pie tears down British Prime Minister Boris Johnson and the elitist system that puts him and other aristocrats in power.
It is the first time — and probably the last — that the words “Yoda’s ballsack” and “Hogwarts for wankers” made it into the paper of record.
In its first 24 hours, the video was watched more than four million times on Twitter, and praised by everyone from British football legend Gary Linekar, to Monty Python’s Eric Idle, and Jamie Lee Curtis.
